In the last 10 years, the fitness sector has exploded. Going to the gym is no longer something a bit dull that you do to simply lose a few pounds – there is now status attached to the ways you choose to workout.
And, thanks to the boom of social media, everyone knows how often we go to they gym, what we do there, and what #gains we’ve made since joining.
In 2010 we were only just dipping our toe into the pool of fitness tech. Back then, searching the term ‘work out’ only brought up 157 apps. Today, the number of fitness apps in the Google Play store is 37,143.
But technology isn’t the only thing that’s changed the ways we work out – our entire mindset towards fitness and physical health has had a complete overhaul in the last decade.
We have collectively attached a new sense of virtuousness to our levels of fitness – and moral superiority can now be bought with the right gym membership.
Reckless hedonism is out, ‘wellness’ is in, and as a result the UK fitness industry is now worth around £5bn. These are the trends that have made fitness cool again in the last decade:
Strong not skinny
Fitfluencers
Wearable tech
The evolution of home workouts
HIIT
Luxury fitness
Gentler fitness
Fitness for our mental health